• financialexpress

The prospect of such staggering growth is a strong indicator as to why so many new OTT players have emerged over the last few years. Every other day, we read about a new player launching OTT video on demand services. And this is despite the stiff market competition, primarily dominated by Netflix, Amazon Prime, Disney+ Hotstar, Zee5 and Eros Now. India alone currently has more than 40 OTT media services players.
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